Over the past few years, Google has gone over various alterations that can be challenging for modern marketers and digital marketing and SEO experts to keep pace with it. Recently, Google started indexing according to mobile search that popped up ads on every open.  Google has been making changes to its algorithms, its search engine result pages, policies and user behavior based on such policies. Over the years the searches over Google have increased. It has been calculated that the Google possesses more than 2 trillion searches per year.  It is important to tailor your content and audience and whether they consume your content, product on various social media sites like YouTube or through other procedure which is guest blogging.

Google’s new learning algorithms that help in determining the search engine results page than ever to even let you know that how the researcher interacts with Google and various of its pages. There are several ways and few of them are written below to give you a brief on smart ways to keep up with Google in 2017:

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(a)    Diversify your traffic sources and start earning:  Distributed content is one such strategy that helps you generate leads and drive traffic from various sites. This has a great impact on people who are searching for your brand.   The most diversifying traffic is generated from video marketing. The process of multi-channel strategy allows them to generate traffic from various other sources.

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(b)    Evolve your keyword targeting strategy: There are many new involvements with the new elements on Google Search engine results that make it even harder to generate leads and traffic. Changing your keyword targeting strategy so that your content is better geared up to perform and change the way people search on Google. Use keyword search tools like Google AdWords for a better and redefined content.

(c)    Invest in a link building strategy that can scale: For your inbound marketing strategy to flourish, link building is an integral part of your search engine. In order to do so, you need several elements like link goals, strategic approach, tactical initiatives, etc. With a balance of long term and short term strategies, you can straight away measure your domain authority immediately when you will work to build up your blog.

(d)    Increase searcher engagement with your content: With the launching of the new Google algorithm that helps determine the search engine ranking, as in how the researcher interacts with its researched user. 2 factors are working as alternatives in order to have high search rankings which are ,metrics such as click through rates and time on page that contribute to high-low rate of your site.

So these were some of the ways that are responsible for the increase in the number of searches and the advanced methods of how to keep up pace with the changing algorithms of Google. For more ideas to safeguarding your website, you need to read the ideas and get yourself more intrigued by it.