This can initially appear to be a non-competition. Facebook has 1.86 billion monthly active users, which is about 6 times more than Twitter’s 285 million monthly active users.

The number of Facebook users will easily surpass 2 billion by the end of this year. In this Twitter vs. Facebook comparison research, we will determine which of these social media sites is more beneficial for companies. However, the Twitter microblogging platform has its very unique benefits.

Which Platform is better for Business in India Facebook vs Twitter?

Getting started

Twitter is a simple platform where you can start advertising your company right now. It won’t seem particularly out of place even if you decide not to revamp the main page. However, before you can start posting on a Facebook company page, it must first be appropriately personalized with a top-notch cover image, a profile photo, and other aesthetic features. A Facebook business page with no cover image and few “likes” is essentially useless.

Longevity of posts

Facebook succeeds with this. The network is excellent for creating lasting connections with potential clients since Facebook pages allow for the permanent storage of content. The unique algorithm utilized by Facebook to determine visibility is highly dependent on the quantity of “likes,” “comments,” and “shares” each post receives.

Twitter, on the other hand, is all about the “here and now,” with new tweets appearing often and displacing older ones. Posts must be posted far more often than on Facebook in order to maintain exposure. On the latter, a well-liked post may continue to draw visitors for a week.

Business vs Personal

Do you want people to contact your company via social media? Twitter will be the network to use if the answer is yes. There is a major difference between “personal pages” and “business pages” on Facebook, and regular users may only post messages on these FB “business pages.” Due to the lack of personal/business divisions, Twitter is more convenient in this aspect. By using a “@,” anyone who is interested in your firm may get in touch with you directly.

Read More: 10 Best Social Media Marketing Tools To Boost Your Business

Connecting with new people

Imagine you are an entrepreneur who wants to network with other business executives in your industry. You have to search for their accounts on Facebook and make individual “friend requests” to each of them. The likelihood that these “friend requests” will be accepted is uncertain.

Twitter simply avoids this possible barrier. Here, you may get in touch with people directly to ask them questions, start up dialogues, answer your inquiries, trade opinions, or just “like” or “retweet” their postings.

Video Marketing

According to a poll conducted last year, Facebook postings with videos had the biggest “reach”. Businesses now have access to an efficient tool called video marketing, and Facebook is frequently the platform of choice. In this sense, Facebook may be seen as YouTube’s competitor. Twitter has a somewhat different approach to video marketing, focusing primarily on short clips and real-time user broadcasts via applications like Periscope and Vine. When it comes to garnering the most exposure for comparatively lengthier video snippets, Facebook typically has the advantage.

Short information bursts vs interactive storytelling

The best place to introduce your product, give it a personality, and tell an interesting narrative about it is on Facebook. If viewers find your stories engaging, they’ll engage with you through comments. On the other hand, Twitter’s character restriction of 140 makes it perfect for disseminating bite-sized chunks of information. When hashtags are used properly, tweets stay current for a while.

Using several accounts

Depending on their needs, businesses can create as many Twitter accounts as they like. Creating numerous accounts to share the same tweets is another tactic frequently used, despite not being very ethical. But Facebook is more strictly regulated. Any of the pages may be blocked if numerous Facebook accounts are created and posts are made from them frequently. It might be a major issue if the personal user page, which is linked to the business page, is prohibited. Facebook started a new push last week to get rid of spam accounts.

Audience and budget

It is a good idea to direct your audience to a specific company page if you are an entrepreneur with a sizable number of Facebook friends or followers. Given that these people are already enthusiastic about your endeavors, gradually introducing new material to them is not too difficult. In contrast, the Twitter platform is better suited for highly specialized themes and activities. Compared to Facebook, which is more about “passive engagement,” the Twitter audience is often more inclined to participate in live event feeds recent news subjects, and other real-time activities.

Paid advertising

Facebook and Twitter are transitioning to a “pay-to-play” environment as a result of the steadily declining organic post “reach.” Here, Facebook gives users more benefits. While both Facebook and Twitter’s paid advertising is thorough and easy to use, the former is more audience-focused. The cost of operating advertising campaigns on Twitter is the most crucial aspect, though. According to research, Facebook advertising is approximately five times less expensive than those Twitter.