The internet has emerged very quickly in our lives and it has made its place in our mundane schedules even more rapidly. Out of 10, 9 people search through internet searches now. And they generally use a keyword to search the item.

Now, let’s take our own example. If we want to search for anything, we do not go out and the shopkeeper what’s the price for a particular product. For example, if I want to know about fishes and aquariums I would prefer to search on the internet, make some queries and then I would buy it. But what matters the most is how I will search on the internet. I will just type “fish aquariums” and the search results related to “fish aquariums” will come on top.

With the above example, we get to know one thing that keywords act as an intermediate between you and the potential customer or searcher.

Let us now understands how this thing works on any search engine. When people type a word related to their search and then search engines through difficult algorithms go through the tremendous amount of results matching the keyword typed the searcher with the results and the most matched searched result appears in the top list of the search results through crawling. The job matching and finding the right keyword in the results are done by the “spiders” which are robots

Now when these robots match the keyword typed by the searcher with the results and if your website does not have the particular word or keyword related to it, then the robots will not be able to crawl your website’s URL on the top results. Hence, including keywords is essential in your website.

Website holders also need to keep in mind that keyword relevance is more important than the keyword stuffing in your website. They can group the related keywords and then they can use them and with that key can create domains and sub-domains of the keywords which will have a greater impact on the search engines.

Also, there are two types of keywords: broad keywords and long tail keywords. Broad keywords have more competition than the long tail keywords. For example, if I only type “aquariums” it will have more competition than the long tail keyword which generally has 2 to 3 words.

It is advised to use relevant, unique and long tail keywords on your website and then optimize them according to the search engines to improve the reputation of your websites.

Therefore, keywords are essential to include on your websites; to generate more and relevant traffic. Also, there are many keyword tools you can use for your websites to generate the keywords related to your niche. It is also necessary to regularly update your keywords and also check the keywords used by your competitors so that you stay ahead of them. And choosing the right keyword according to your website is also important as it makes it possible for the people to find your site and what you are providing. And you should also know how your potential customers will search the services so that your websites can work better.